Rui Coelho holds a degree in Physical Education and a postgraduate degree in Special Education, with more than 20 years of experience dedicated to teaching and movement. From an early age, he cultivated a close relationship with sports, going through Karate, Gymnastics, Swimming, and Equestrianism, until he found his first great passion in Handball. He represented Sporting Clube de Portugal for six years in the youth categories, a period that strengthened his discipline, love for training, and interest in human development through sports.

Graduated from the Universidade Lusófona de Lisboa, he began his professional journey as a Physical Education teacher, but it was in CrossFit that he found his true vocation. In the classes he conducts, he adapts each stimulus to the characteristics, abilities, and individual needs of the students, ensuring safe, consistent, and motivating progress.

His mission is simple: to help each person discover their potential through movement.